Infocus Design always love challenges and not only did Infocus Design design, develop and construct a stunning exhibition stand at The Digital Show 2015, but they also incorporated a giant model of the iconic OM-D camera by Olympus.
Modern Brands shone bright at the Australian Toy, Hobby and Nursery Fair 2014, held at the Melbourne Convention and Exhibition Centre.
The brief was to deliver a fresh and innovative look for the stand in 2014, providing inspiration and fun in colourful surroundings to feature a great range of world leading toys. The end product was just that, winning the Australian Toy Association award for Best Stand Over 30sqm, with the judges commending on the creative design and high quality of the exhibition stand.
Growing year after year, the City of Sydney turned on the lights for the Southern Hemisphere’s biggest annual festival of light; the Vivid Light Festival. Open for 18 brightly coloured and magnificent days, this year attracted over 800,000 attendees.
With over one hundred unique and spectacular displays, it has been a fantastic opportunity for Infocus Design to work on one of the most popular and busiest displays; the Hundreds and Thousands Light Tunnel.
We took on the challenge in creating a three meter high by 12 meter long tunnel to be positioned in First Fleet Park, were the Benevolent Society team installed the lights for their initiative; ‘Hopes for Change’.
Infocus Design was asked to create a way to showcase the diverse range of Fujifilm digital compact, SLR and professional cameras. By creating a hanging garden visitors were able to shoot using macro lens technology and view the detail on screen. The stand also incorporated galleries, hanging camera displays, boards for examples of "selfies", strong branding presence, the Wonder Photo Shop with products for sale.
Interactivity is a massive trend access all shows and exhibitions, getting people to touch, use and experience the product/s is a great way to create loyal brand ambassadorship and advocates, as well as customers. The fuji film stand was hugely successful and reinforced the relevance and status of Fujifilm as a serious yet fun brand for amateur and professional photographers alike.
2013 was a big year for Infocus Design. As we celebrate our twentieth year designing and constructing for exhibitions, trade shows. interior design, store fit-out, POS, we would like to thank our dedicated team and loyal clients who have supported us over the years. Without them, we would not have had such great opportunities to push the boundaries in design.
In 20 years, we have seen some massive changes in the design industry. With the rapid advances in technology, Infocus Design embrace that change – and Infocus Design can pass on to our clients in the form of great design solutions.
It’s an incredibly exciting time – and we look forward to every bit of the future. Your success is our success!
Woolworths Beauty Bar and L’Oreal Gondola 09/04/2013
In February Woolworth's launched a new beauty concept in their Town Hall store to rival other supermarket health and beauty departments.
The jewel of the new look beauty department is the Woolworth's Beauty Bar that offers customers free manicures, product tests and samples.
L'Oreal also launched a new counter concept within the Woolworth's beauty department, integrating their current look and feel with international L'Oreal display trends. The counter offers customers the full range of L'Oreal cosmetics, usually reserved for department stores.