The Brief: Increase brand engagement and presence as a major sponsor of the Australian Open.
Location: Rod Laver Arena
The Results: We created a giant Kia car, which soon became an iconic element of the Australian Open. In this hard-to-miss car, visitors could come and relax, enjoy entertainment, and interact with the Kia brand. Other elements of the project included 11 vehicle displays in surrounding locations, an exclusive VIP bar/dining area, a marquee for face painting and competitions. Additional off-site activations were located in live sites at Bondi and Federation Square.