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The Brief: Visually tell the design story of Mazda’s vehicles and key technologies (KODO & SKYACTIV), and provide interactive touchpoints to encourage visitors to participate in the stand.

The Results: We had a great time revamping Mazda’s exhibition stand. Our creative team completely transformed the space into an entertaining and energetic environment that drew crowds in – and kept them in. To aid traffic flow, we broke up with space with a range of strategically placed interactive activities. We even introduced a dynamic second storey structure with the largest seamless LED screen to be seen indoors in Australia.