The Brief: Design, build and install a showcase for the
launch of Panasonic’s Viera product range, which features
Built-In Genius technology.
Location: Cockatoo Island, Sydney Harbour.
The Results: To celebrate the technological innovations in the Panasonic Viera product range, we created an underwater theme that featured sea creatures with built-in genius (for example, the dolphin’s sonar). It was a fun and memorable tie-in to Panasonic’s own technology. The stand was installed in a heritage-listed building on Cockatoo Island in Sydney Harbour. Our design – with its clean, modern lines – was in stark and welcome contrast to the old sandstone walls, and further reinforced the cutting-edge nature of the technology on display. This project was a great testimony to our ability to quickly and easily overcome logistical challenges, while never compromising on quality.